Eat & Drink Live & Love Meet the Maker

Oh So Lovely LURE Caramels


There are million yummy flavours to savour here on Canada’s East Coast and after over a decade of delighting in so many of them – I don’t mind declaring a few of them my #FavouriteThings. Incredibly well deserving of this hashtag is LURE Caramels.

LURE chocolate caramel

Each chocolate and caramel is crafted by hand – from start to finish. The caramel is handmade and hand poured into the molds, the chocolate is tempered and then each piece is dipped. The boxes are stamped, packed and tied all by hand! That kind of attention to flavour and finish makes for the sweetest delight.

LURE chocolate caramel c

Kate Melvin is the marvel behind all the mouth-watering creations of LURE, and when asked about how she began this delicious business here’s how she explained it…

LURE caramel co Kate Melvin

“I studied Pastry Arts at NSCC in 2012 and while training for the National Skills Competition I created a chocolate dipped caramel for the chocolate component of the competition, it was a big hit (I won 2nd place in all of Canada!). After I finished up my course, my husband and I bought a little cottage and moved to Hacketts Cove. As luck would have it, rhubarb restaurant in Indian Harbour happened to be hiring a pastry chef at the exact time I moved out to the bay! During the slower winter months at the restaurant I started making chocolates and caramels that I had created previously to keep busy and they started to fly off the shelves. What started as a little hobby during the winter has turned into a pretty full time gig cranking out chocolates and wrapping caramels as fast as I can!”

LURE caramel co online connection

All I can say is… Ms.Melvin – wrap faster!!!

Wondering where to buy LURE Caramel Co products click here

For more information on LURE Caramel Co. and to see Kate’s amazing array of creations visit

Like on Facebook at Lure Caramel and follow on Instagram @lurecaramel

About the author

Stephanie Beaumont

Storyteller/Creative Director/Producer/Host/Writer/Marketer/Designer/Dreamer/Coffee Lover/Movie Maniac/Red Sox Fan

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