SEA AND BE SCENE... And HEARD Watch & Listen

Tara Wickwire

Tara Wickwire CRW2026 on Sea and be Scene and Heard

Broadcast Date – August 12, 2026

Our chats will be just that very conversational, not entirely sensible and with any luck totally enjoyable. Now if you hang your hat here on the South Shore of Nova Scotia then you know we are in the throws of the busy season… for all kinds of reasons really, not the least of which is the 2026 edition of the world’s largest keel boat regatta aka Atlantic Yacht Sales Chester Race Week – on now at the legendary Chester Yacht Club from Wednesday August 12th through to Saturday August 15th. With epic race action on the water and so much more on the shore. Featuring stellar live music, a vibrant vendors market, yummy food trucks, spirited drink purveyors, dance parties and on the list goes. Naturally keen to get the scoop, we’re connecting today with the lady at the helm of all things PR surrounding this year’s race week, from the competing boats to the race courses to the entertainers and the sponsors – we’ll get all the awesome details. Plus, we’ll celebrate the sport of yacht racing itself and discover just how so many people pull together to put on such a world-class event. We’ll also learn about her own company, The Message Brand Communications, and even glean some truly great marketing advice. AND YES – we’ll start with 1st Things First, finish off with The Final Countdown and even spin some of her favourite tunes along the way. So with all that ahead, we best get to it! Here’s my telephone conversation with the one and only Tara Wickwire. (you’ll find the player at the bottom of this post)

You’ll find Tara Wirewire on Instagram at @tarawickwire and on her company site at itsthemessage.ca

For all the details on the 2026 Atlantic Yacht Sales Chester Race Week visit the official site at chesterraceweek.com and follow them online on Instagram and Facebook

Shout out to Tony Sampson! If you’re looking to get out on the water to see all that race action, click here and book your tour.

We played some truly cool tunes on the show today and they’re all available on iTunes. To grab a copy for collection just click on the title – “Knowing Me, Knowing You” by Abba, “Train in Vain” by The Clash, “Give Me the Night” by George Benson and “Sailing” by Christopher Cross

About the author

Stephanie Beaumont

Storyteller/Creative Director/Producer/Host/Writer/Marketer/Designer/Dreamer/Coffee Lover/Movie Maniac/Red Sox Fan

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CHESTER RACE WEEK

Chester Race Week

“We reached out to Stephanie just a few weeks before Chester Race Week, hoping she could help us with our social media, and she jumped right in. She came up with some very creative reels and produced content that was polished, professional, and fun, elevating our online presence. She brought great energy and enthusiasm, knew exactly what we needed, and exceeded our expectations. Stephanie was a real pleasure to work with, and we’re so grateful for the excellent work she delivered for Race Week.”

Kim Johnson

Chester Race Week

Got Your Back Apparel

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Donald Ferguson

President, Owner Got Your Back Apparel
ROCK THE FIDDLE

Rock the Fiddle

“We were thinking about launching our inaugural festival when we realized we had no social media, or even a website. We figured we would have to delay our launch to get it sorted. We contacted Stephanie Beaumont and within 24 hours we had full social media presence, a landing page and the structure for our website, and she even created our graphic branding which will live on as our permanent festival brand. More impressive than that, within 5 days under Stephanie’s social media management, we had over 1000 followers on our event page. We contracted Stephanie to manage our social media leading up to our event and she was a rock star! We simply couldn’t have done it without her.”

Stephen Antle

Co-Creator/Co-Producer, Rock the Fiddle Events

South Shore Tourism Cooperative

“It was a true pleasure working with Stephanie to create visitsouthshore.ca. Stephanie’s unique ability to weave business details into stories creates a picture in the mind of the would-be travel that has them standing on Nova Scotia’s South Shore while still seated at home planning their visit.

Stephanie writes with enthusiasm and delight that can be felt in each word she puts on the page. When the task at hand is to create not only the want to travel but to ensure the destination is chosen as THE spot to travel to, Stephanie’s ability to create an emotional connection and to elicit memories was a perfect fit.

Stephanie’s level of understanding allows her to look at the site from the visitor, the organization and the businesses being represented points of view. She kept us focused on our concept while ensuring the fun flag was always waving!

Stephanie was a true joy to work with and we appreciate the continued relationship! We can’t imagine telling Nova Scotia’s South Shore story without her.”

Stephanie Miller Vincent

South Shore Tourism Cooperative

Lunenburg Board of Trade

“Working with Stephanie on our Shop Local campaign was an absolute dream! She was full of creative ideas, professional guidance, and the work she did was always, always top-notch.

She answered every silly question I had and really took the time to explain the why’s behind everything and make sure I understood the process. We now have a fully formed marketing campaign that can be easily rolled out in future years thanks to Stephanie’s fantastic work.

In addition to the quality work she produces, she’s also got a wonderful, enthusiastic personality and is a blast to work with! – I’d absolutely recommend her to anyone looking for help with a variety of marketing and design needs –  and I hope to be able to work with her again in the future.”

Renea Babineau

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“Jumping from radio and writing into TV was both fun and easy with the experienced guidance of Stephanie from Rae of Hope Productions.

She crafted a high-quality pilot that received rave reviews from gardeners across Canada and the US who tuned in to hone their gardening skills. She’s professional, creative, knowledgeable, and most of all, enthusiastic, which made me comfortable every step of the way.”

Niki Jabbour

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“Stephanie was wonderful to work with – full of exuberance, yet professional and focused. Her preparation ahead of time made filming easy and enjoyable, and the end result was loved by our whole Board of Directors.

With her guidance and expertise, the entire project ran on time, on budget, and with no stress at all.

Thank you, Stephanie!”

Laura Simmons

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Tourism Chester

“Stephanie led the Tourism Chester program for us for a little over two years helping us build it from the ground up.

She was a great addition to the team, bringing an incredible amount of energy and creativity to the role and was always coming up with new and innovative ideas to expand the program.”

Erin Lowe

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The Chester Playhouse Theatre

“What a wonderful experience I had in working with Stephanie. When The Chester Playhouse suspended programming due to the pandemic, we were faced with a dark stage – a cancelled season and no way to entertain our audience. However, like us, Stephanie knew the show must go on so she suggested we host our very own radio program and as a result, The Chester Playhouse Radio Show was created! Not only did Stephanie do the research, write, and produce the 2-hour weekly broadcast – she jumped on to co-host with me. The 9-week campaign allowed us to reach our loyal patrons, grow our audience, and thank our generous sponsors all while keeping the Chester Playhouse Theatre brand centre stage in our community. It was truly fun and oh so fortuitous!”

Roma Dingwell

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Digby Area Learning Association

“It was an absolute pleasure to work with Stephanie while developing a new website for our organization. Stephanie’s enthusiasm, creativity, and ability to accurately envision our needs was a huge plus.  It was apparent that customer satisfaction is a top priority for Stephanie as she worked very diligently to ensure that the final result met our expectations.

I can easily say that they not only met expectations but exceeded them. She took the extra steps to make sure we understood the concepts of marketing, branding, and communication, and I feel I learned a lot from her in a very lot from her in a short period of time.  I would certainly recommend Stephanie Beaumont and her company, Rae of Hope Productions for any of your marketing needs.”

Charles Cranton, CPA

Executive Director, Digby Area Learning Association

DOODLE Lovely

“I LOVE working with Stephanie, as she is incredibly creative, has amazing energy, and when she says she is going to do something she does!

Stephanie helped me focus and create some awesome marketing strategies that increased engagement and provided diverse public exposure! I have total confidence in Stephanie and know anyone that works with her will be lucky to experience her incredible talents and her very lovely personality!” 

Melissa Lloyd

Doodle Lovely Founder

The Village Emporium

“Working with Stephanie is a dream!
We asked for the full service of creativity and copy for our social media accounts and she quickly delivered.
We are so happy with what was delivered!
5 star rating!”

 

Angela Kitching

Co-Owner of The Village Emporium Chester NS

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